We did it. Diamond Jewels is officially live!

It’s official. After years of design, iteration, and experimentation, Diamond Jewels Match is finally out worldwide. This is the beginning of a new direction for mobile gaming, one that combines creativity, luxury, and emerging technology in a way that feels expressive and player-first.

If you’ve been following GFAL for a while, you know we’ve always believed in building games that push boundaries. With Diamond Jewels Match, we wanted to do something that felt genuinely new. With the user generated AI content, and the option to personalize and showcase hyper-realistic jewelry pieces designed by Javier León, our in-house Emmy-nominated artist.

This launch is the result of years of hard work, and we couldn’t be more excited or more grateful, to share this moment with our community.

Season 1: The Crimson Vault

Season 1 brings players their first Exclusive collection: The Crimson Set. A collection of sculptural pieces built around rubies and gold, inspired by legacy. Players can earn Crimson Vault pieces through the in-game battle pass and later own them as digital collectibles to craft and sell them via the GFAL marketplace.

We’re also adding a new layer of storytelling through Crystal, the in-game character. She will be living out Season 1 on Instagram as if the events of the game are happening to her in “real life”, a new way to link narrative and the web3 aspect of the game.

If you haven’t seen The Crimson Set yet, you can explore the collection here.

What’s Ahead

You can collect and trade your creations through the GFAL marketplace, and soon, you’ll be able to wear them in real life.

We’re working on limited-edition physical jewelry drops, created in collaboration with celebrities and designed by Javier León. These pieces will feature real diamonds and be purchasable using $GFAL.

If you’re reading this, you’re early! And you’re part of something we’re building together.

Let’s make luxury gaming real.

🔗 Download now on iOS and Android
💎 Explore the Crimson Set
🛍️ Browse the Marketplace

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